Digital Marketing Strategy: An Integrated Approach to Online Marketing [Book]

Create a successful, highly efficient digital marketing plan using this top-rated manual, covering a wide range of topics from seamless AI integration to the utilization of digital analytical tools. Digital Marketing Strategy is an international bestseller, providing practical information on structuring and implementing a more strategic approach to digital marketing. In this fully updated fourth edition, Simon Kingsnorth explores AI in marketing, e-commerce, marketing automation and the utilization of digital analytical tools.

This new edition also includes fresh real-world examples and platform recommendations around AI. With new cutting-edge insights on AI in advertising, NFTs, the metaverse and Web3, Digital Marketing Strategy serves as an ideal roadmap for navigating digital channels and operations. This book includes checklists, key terminology, and insights from leading industry experts to aid in the development of your own digital marketing strategy.

Supplemented by online resources consisting of practical implementation guides, presentation slides and activity sheets. This is an essential guide for marketers and students seeking to build an effective digital strategy.